Chitika Review

Chitika is one of the biggest CPC advertising networks and has millions of publishers around the world. Chitika ads are based on keywords and ads are only displayed for the visitors coming though Search Engines like Google, Bing, and Yahoo etc… There is a higher chance ads being clicked when relevant ads are displayed. For an example, when someone search for the keyword ‘Auto Insurance’ on Google and come to your webpage by clicking the search result on Google, Chitika displays ads on Auto Insurance. Since the visitor is interested in Auto Insurances and when he sees auto insurance ads on your site, there is a better chance of ads being clicked.

Chitika ad format is unique and very clear to the visitors. No popup or any disturbs to your visitors. This unique and clean ad format is one of the reasons to attract advertisers and publishers.

Here are some other advantages of Chitika.

• Chitika ads can be used along with Google Adsense because they have different ad types and they cannot be confused with each other.
• Chitika serves ads based on keywords. Therefore ads have a better chance of getting clicked and you will earn highest revenue possible.
• Highly customizable ads with various sizes to match your sites layout.
• Chitika supports PayPal and you can have PayPal as your Payout option.

I have an article directory which I use Chitika to monetize. And I am happy to say that I get dollar from it.

Chitika vs Adsense ?

Chitika is an Adsense alternative, and it serves contextual search targetted keyword based ads. Recently I tried using it on one of my sites, and I must say I am not impressed. There are several good things about this ad network, especially its user interface, but it simply did not work for me. I used the ads as they come right out of their user interface without experimentation or tweaking.

• Chitika ads are not contextual, but search targetted, so there is no point in looking at the ads on a page without actually searching for it. What about my direct visitors?
• All of my international traffic is wasted. Chitika works only with US and Canada based visitors, so if your site has a lot of international traffic, it is just ignored.
• It sometimes shows duplicate ads in different ad blocks on the same page. Not only that, I also saw ads from the same domain name occuring in the same ad block
• Very low CTR. I think the ads were positioned well enough. My site was approved for Silver level ads. As Chitika advertises, the CTR and CPC might be better if you are approved for Gold level ads.
• Chitika has a better variety of ad sizes and formats. I especially like the list format in which it automatically displays a map or an image beside the ads. This works well if you have a site that might benefit from location based ads.

Chitika has conflicting reviews from other bloggers and webmasters. The general impression is that you could be able to improve Chitika CTR and CPC by tweaking the ads a bit, but I haven’t tried that yet.

You can sign up for a Chitika account for free and your application will be reviewed within 4 -5 business days. Register here – https://chitika.com/signup.php